Easy for customers to understand when they'll benefit from the program.
Incentivizes use of and reliance on the offering
Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount.
A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.
Platform pricing should seek to balance the value received by members in a way that optimises the cross-platform network effects.